The up-and-coming designer created a series of limited-run blouses featuring archival Etro patterns.
Reed added that he wanted to reimagine his signature pussy-bow style — seen on Harry Styles, Ezra Miller and Troye Sivan, among others — with signature Etro patterns.“The patterns and designs were created in my small studio in London, but they were truly brought to life through Etro’s archival fabrics,” said the designer, who was keen on sticking to his demi-couture way of working and creating limited-run pieces using deadstock fabrics only.
“The blouses are completely one of a kind and there’s a very limited run of each – which I feel is part of the beauty of demi-couture due to its intimate buying format.
The new capsule will be available to shop on Etro’s own e-commence platform and MatchesFashion, one of the first retailers to support Reed by stocking his limited-run capsules, candle range and
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