The European Union has reached a landmark deal to take aim at hate speech, disinformation and other harmful content online
The EU’s new rules should make tech companies more accountable for content created by users and amplified by their platforms’ algorithms.
“The DSA is nothing short of a paradigm shift in tech regulation. It’s the first major attempt to set rules and standards for algorithmic systems in digital media markets,” said Ben Scott, a former tech policy advisor to Hillary Clinton who’s now executive director of advocacy group Reset. Tech companies, which had furiously lobbied Brussels to water down the legislation, responded cautiously.
The Digital Services Act bans ads targeted at minors, as well as ads based on users' gender, ethnicity or sexual orientation. It also bans deceptive techniques companies use to nudge people into doing things they didn’t intend to, such as signing up for services that are easy to opt into, but hard to decline.
Experts said the new rules will likely spark copycat regulatory efforts by governments in other countries, while tech companies will also face pressure to roll out the rules beyond the EU’s borders.
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