Heidi Bivens — the mastermind behind the meme-inspiring “Euphoria High” dress code — gave us the lowdown on finding the aesthetic for Gen-Z’s favorite TV show.
Euphoria
“I love the humor, and obviously the show is dealing with serious subject matters, so there’s that delicate balance of being able to laugh at yourself and the work, but still honor the integrity of what the story is trying to communicate,” she said of the show's popularity online. In January’s season opener — a New Year’s Eve extravaganza fueled by drugs, sex, and a bloody fistfight — viewers watched Cassie have sex with Nate , who is the ex-long-term boyfriend of her diehard bestie, Maddy .
“I knew that we needed to really drive it home,” Heidi said of this moment. “It was gonna be a scene at school where Maddy would be there, and I just thought, ‘OK, well, it would be great if we really made it obvious that she’s trying to dress like Maddy.’”Heidi explained that she’d had the idea for this scene herself and decided to pitch it to Sam Levinson, the show’s notoriously independent writer.
Tasked with the job of finding a signature style for someone who lacks any kind of core identity, Heidi said she was stumped when it came to trying to map out Cassie’s wardrobe way back in Season 1.“From the beginning I had a hard time wrapping my head around who Cassie is and what her look is,” Heidi told me, explaining that she and Sam scheduled a meeting to sit and brainstorm a vision for Cassie’s complicated persona.
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