Four top euro carriers will use phone numbers to target ads and annoy Google & Facebook
That last bit is the crux of the matter: the EU and member nations have for years been unhappy that the likes of Google and Facebook dominate the digital advertising market while diminishing privacy.
So while Vodafone's statement makes it plain the joint venture would compete with non-European ad networks, the EU found the new entity"would raise no competition concerns" within Europe. The four carriers have also pledged to make the platform available to others, and say trials have proven it is possible to deliver personalized ads while preserving privacy.
The as-yet-unnamed ad biz will operate in Belgium. No timeframe for operations commencing has been shared.The joint venture is notable for two reasons. The first is that concerted action by carriers is unusual – never mind on something as tangential to their everyday ops as advertising networks. The second is carriers in Europe and elsewhere have for years tried and failed to monetize their audiences, then bemoaned the fact that the likes of Google, Facebook, Apple, Amazon, and the big video streamers make enormous profits that just wouldn't be possible without robust communications networks that carry their services to market.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
New European Super League proposals are more mutton dressed as lamb by three musketeersThe European Super League is back on the agenda, but while these plans remain led by Real Madrid and Juventus this won't fix financial inequality. twoht
Weiterlesen »
Giorgia Meloni bristles over Italy’s ‘junior’ seat at European table\n\t\t\tLet our global subject matter experts broaden your perspective with timely insights and opinions you\n\t\t\tcan’t find anywhere else.\n\t\t
Weiterlesen »
'He scored four past me' - Emi Martinez claims he did NOT mock Kylian MbappeEmi Martinez has insisted that he wasn’t mocking Kylian Mbappe in the aftermath of the World Cup final in December. Mbappe scored a hat-trick for France, but was unable to lift the trophy at the en…
Weiterlesen »
Emmerdale star Lisa Riley had four surgeries to fix loose skinLisa Riley has been on an impressive weight loss journey, but one side effect left her questioning it all
Weiterlesen »
Harry Styles dominated at Brit Awards 2023 with wins in four categoriesThe singer picked up album of the year, song of the year, artist of the year and best pop/R&B act at London's O2 Arena on Saturday night
Weiterlesen »
Brit Awards 2023: Harry Styles steals the show with four wins'I'm aware of my privilege tonight,' Styles said, naming women who missed out on artist of the year.
Weiterlesen »