The tourism industry is coming up with creative ways to cope with the disappearance of international visitors.
PARIS — Despite an easing of border restrictions in Europe, retailers, hotels, restaurants and other businesses in the region’s fashion capitals that rely on the tourism industry are struggling to cope with the disappearance of international visitors — with little sign they will return in significant numbers in the near future.
“In Milan, our international guests mainly come from the United States and the Far East and unfortunately we don’t expect to welcome them until next fall.” When terrorist attacks in 2015 cast a pall on tourism to the French capital, the luxury trade association Comité Colbert got involved. Drawing up a list of high-end clients from around the world, the association offered them a series of exclusive tours, meals made by Michelin-starred chefs and dinner at the foreign minister’s residence — to offer unforgettable experiences to their guests, who would spread the word when they returned home.
Smaller label Lemaire, which belongs to Fast Retailing, plans to open a new stores in Tokyo next year, while independent fashion brand Ami plans to open a store in Shanghai in September. Printemps, which has positioned itself in the luxury realm, launched its new web site in France in March with an inclusive bent, with special services for disabled clients and a broadened range of sizes compared to what is traditionally offered in the country.
“All these indicators are going in the right direction,” she added, noting the conversion rate has surpassed luxury industry benchmarks for sites that have existed for a number of years already. “We are looking at this, but the French clientele has always remained the leading client for the group wherever we are — we have never neglected our French clientele over the years. We have implemented a large number of services and are rethinking our loyalty programs, rethinking spaces dedicated to these clients,” he said, citing, for example, the group’s spaces for handling duty-free services, clearing space for local clientele in the main store.
“The feedback of brands like La Perla is that many French people will stay in the country and they will go to the Riviera, to the Côte d’Azur and they spend their holidays within the country — then they will also spend their money in the country,” he said in a telephone interview. La Perla had originally planned to open the store next year, but Riebe said he convinced them to open already this summer.
“Next year you will see we will have more vacancies, you cannot imagine, much more than in 2008, 2009, much, much more,” said Riebe. Slowly returning to normality, traffic inside the city has been down 20 percent compared to the same period last year, although the center remains quiet.
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