Urs Kessler, who runs Jungfrau Railways, a train that takes tourists up the highest mountain in Switzerland, was excited for the return of Chinese tourists after COVID-19 restrictions were lifted late last year.
But barring one small group in February and a few larger ones expected in May, few have materialised.
The travel industry is also grappling with cash-strapped domestic holidaymakers looking for cheaper vacations as energy and food bills rise. This summer, the second since Europe's COVID restrictions ended, is a test for airports and airlines,"There's still a long way to go to full recovery," said Olivier Ponti, an executive at ForwardKeys.
Before the pandemic, Chinese tourism made up 10% of stays from non-EU tourists in Europe, with the market growing 350% in the decade to 2019, driven by a particular interest inBut bogged down by visa restrictions, long passport wait lines and limited airline tickets to Europe, which are in some cases 80% more expensive than before the pandemic, Chinese tourists are staying closer to home.to places like Hong Kong, where arrivals were up 1,400% in the last two months, or Thailand and Macau.
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