European cinemas bounced back strongly in 2021 after a miserable COVID-hit 2020. They are capable of returning to 2019 levels, says the International Union of Cinemas (UNIC) in its annual report, b…
European cinemas bounced back strongly in 2021 after a miserable COVID-hit 2020. They are capable of returning to 2019 levels, says the International Union of Cinemas in its annual report, but they are not there yet.
Across the EU countries, European films accounted for a 26.5% share of the market, fractionally up from the 25.7% figure in 2019, but down from the 39.5% share in 2020. The top five territories for national films’ market share were: France , the Czech Republic , Serbia , Denmark and Norway . Denmark, Croatia, Bulgaria, Luxembourg, France and Poland were the markets that recovered most strongly .
Among the report’s key predictions is the forecast from outside consultancy Gower Street Analytics that box office in the EMEA area this year will expand by 62% compared with 2021. Clapp said that all industry stakeholders and policy-makers need to continue to pursue efforts aimed at ensuring the survival of local cinemas, whatever their size and location. “2022 will be a pivotal year for the industry,” he said.
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