As fashion comes into focus at the European Union, the fledgling European Fashion Alliance is giving a voice to creatives and small businesses at the legislative level. And it has the EU’s ear.
Ehler revealed that the EU has 2.3 billion euros set aside for research and funding projects in the creative industries, yet hears little from the fashion sector. Panelists cited both gaming and music as well-organized creative industries with precise ideas about legislation.
Under the guidance of Fashion Council Germany’s Scott Lipinski, serving as chief executive officer, the alliance has 29 members so far, including 25 fashion councils. The text proposes a ban on the destruction of unsold and returned textiles; binding targets for textile waste prevention, collection, reuse and recycling; ending misleading “greenwashing” claims and measures to minimize microplastic release into the environment.
“All matters related to durability must be addressed in a better way,” said Capasa. “Durability can be something emotional, say a lace dress that stays in the family for three generations is more durable than a T-shirt made of plastic that you throw out after three months.” The creative industry wants to ensure it is not painted with the same brush as fast fashion.
The proposed DPP’s scope is also narrow, Morand alluded. “For us and for the brands, social labeling is something which is as important as environmental labeling,” he said. The proposed legislation is not clear on if it can be added to inform consumers of the labor behind a garment. “There is so much ambiguity.”
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