.Socios has become the official fan token provider of UEFA having already signed partnerships with a number of the top European soccer clubs. By JamieCrawleyCD
San Siro soccer stadium, shared home ground of Inter Milan and AC Milan. The partnership, financial terms of which were not disclosed, will be in place until 2024,Socios, a fan engagement and rewards platform, will become the regional sponsor for the Champions League, EUFA's most prestigious competition, in the U.S.
Socios is already a fan token provider for a large number of the elite clubs in Europe, including Juventus, Paris Saint-Germain and FC Barcelona. It briefly had a sponsorship deal with the Argentine Football Association, which ended, and also has agreements with U.S. teams in the National Hockey League, National Basketball Association and the National Football League.
The clubs' tokens are listed on Socios' site for fans to purchase, giving them the chance to win VIP experiences. The deal with UEFA will see something similar offered for the top Europe-wide competitions such as the Champions League and the Europa League.
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