European startups are taking on Lime and Bird in a $42 billion battle of the scooters
Bird and Lime scooters have become a common sight zipping along the streets of most major American cities but now as they expand in Europe they face competition from local startups and a bumpy road to growth.
European challengers like Flash, Tier, Dott and Voi have crowded into the space despite the concerns across the Atlantic. Lime has close to 10x the capital of Europe's best-funded scooter company, Voi, and the battle for control of the continent's cobblestoned streets shapes up to be a David v Goliath battle.
“They raised a bunch of money to put scooters everywhere, regardless of whether municipal authorities or communities wanted them or not,” says Bhola, a serial entrepreneur comfortable rocking a suit and trainers combo — arguably natural attire for the boss of an e-scooter startup. By getting the local authorities on side, Bhola claims to have the edge.that some Bird scooters last just a month before being scrapped.
With high costs and low margins in the e-scooter industry, it's likely that there will be some consolidation in the months and years ahead."There will be, unfortunately, some failures," says Bhola, who co-founded Flash with Lukasz Gadowski, the entrepreneur behind Berlin-based unicorn Delivery Hero.
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