Eurovision 2023: How TikTok has taken over the song contest

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Eurovision 2023: How TikTok has taken over the song contest
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Content for this year's song contest has been viewed 1.5 billion times on the social media platform.

Andrew was also selected to sing for his country because of his social media presence.

"But when things are public, you kind of feel like 'I don't really want to make any mistakes at all' just because people are going to be seeing this and comments will be shared."But at the end of the day, you want to give it your all throughout every single rehearsal." Eurovision superfan Helen Groothuis thinks its social media rise has had an impact all over the world.

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