These three steps will help business owners break through barriers to growth
Consider things like, “What does my life look like in 1-3-5 years?” “Am I going into work every day, and if so, what am I doing there?” “What kinds of things will I be doing if I’m not at work?” There’s no right answer—every business is different and so is every entrepreneur’s definition of success—but being honest with yourself is the first step to overcoming the founder’s dilemma., Gino Wickman and Mark C.
He aligned his global team around “enlightened hospitality,” which starts with happy employees and ends with happy customers. By articulating and sharing a clear purpose, they have succeeded in an industry with an incredibly high failure rate, turning Shake Shack into aIdentifying your priorities and reinforcing them through culture and communications is a powerful way to overcome the founder’s dilemma.
Every successful entrepreneur eventually has to choose between maintaining the status quo or finding ways to expand. But the founder’s dilemma can really be seen as the “founder’s huge, exciting opportunity” if you’re honest about your purpose and remember that letting go will help you grow.
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