If you’ve ever wanted a selfie with Christian Louboutin, now is your chance.
If you’ve ever wanted a selfie with Christian Louboutin, now is your chance in one of three picturesque locales: an idyllic Parisian square, in his temporary flagship boutique or on the dance floor of a disco.
It’s a quirky and creative way for the French luxury brand to participate in fashion week in the time of COVID-19, and to reach Gen Z customers where they are congregating, amusing themselves and consuming content. Coins earned during gaming sessions can be spent to buy virtual products on branded spaces.
And the videos he developed for his current exhibition at the Palais de la Porte Dorée — starring a tiny Louboutin in a red suit doing his best Charlie Chaplin — are almost in the spirit of the gaming world’s avatars.
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