In honor of International Day of the Girl, CVSHealth is unveiling its latest commitment to the women’s health and wellness category.
CVS Health will set several new standards in place as a part of its overall commitment, including reducing the price of CVS Health branded period products by 25 percent and absorbing the Menstrual Tax in 12 states. CVS Health is also partnering with organizations like Period Law and Period.org, which are working to abolish the Menstrual Tax that taxes period products as nonessential unlike most health-related items.
“As we think about the health landscape, period poverty and the challenges women face are not only a financial burden but they also have real emotional impacts and mental health impacts on our consumers and our communities,” Balbale said. With this commitment, CVS Health is also addressing the Pink Tax, in which products geared toward women are often more expensive than the comparable product for men. The retailer will be implementing equitable pricing for similar men’s and women’s products, like razors and shaving cream.
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