.heronpreston serves as executive brand adviser, and will design products for Gen.G.
E-sports organization Gen.G is hoping to expand its reach with the signing of designer Heron Preston as executive brand adviser.
“I’m so excited that we are able to work with him, because he thinks outside of the box,” said Gina Chung Lee, vice president of brand for Gen.G. “Being able to work with him during this time will be great for us. Since we’ve started to work with him, he’s really tried to immerse himself in our culture and work with the gamers. It’s a small community so it shows so much respect for someone [like Heron] to want to know the intent.”Preston said he was drawn to Gen.
Chung Lee said that although gaming tends to be male-dominated, nothing inhibits women to achieve at the highest level. This inspired Gen.G to seek the top female players in the country to create the first all-female Fortnite team. One of the top Fortnite players in the world, Gen.G Moqii, is only 13 years old and on Gen.G’s Fortnite team though she is not on Team Bumble.
“Fashion design and e-sports isn’t so much of a thing, so it felt new and innovative to me,” Preston said.
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