French swimmer Léon Marchand is the first athlete to be sponsored by LVMH Moët Hennessy Louis Vuitton ahead of the Paris 2024 Olympics.
“Driven by the same spirit of perseverance and excellence held dear to Louis Vuitton, Léon Marchand continues to set the bar ever higher within his discipline,” the brand said in a statement.swimmer who first participated in the Tokyo Olympics in 2021 has shown unprecedented achievement and is one of the best chances of victory and medals for the French team in several events,” it added. partnerships in the runup to the opening ceremony, scheduled to take place on July 26, 2024.
Antoine Arnault, head of communication, image and environment at LVMH, said several of its houses will play a special role during the Games, with jeweler Chaumet designing the medals, and Vuitton, Dior, Berluti, Sephora and the Moët Hennessy wines and spirits division also taking part. While Arnault declined to comment on the role of Vuitton, the world’s biggest luxury brand has a history of sports collaborations, producing trophy cases for partners including the NBA, America’s Cup,The brand is likely to have some involvement with the Olympic medal ceremonies, sources said.
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