Brunello Cucinelli will receive the award during Paris Fashion Week, as part of a new NM Awards platform recognizing innovative fashion creatives.
Executives are not yet divulging much about the NMG Awards, its categories or any recipients other than that, along with the Distinguished Service honor, there will be a Neiman Marcus Award for Creative Impact in the Field of Fashion for “exceptional innovation in their creative approach,” among other awards.
“It’s about creating multi-sensory experiences in stores, but there’s also investment digitally providing the award recipients access to our customers through having a presence in our social platforms and our digital properties, as well as in our books. The Distinguished Service Award recognizes brands for their contribution and is about bringing everyone together to celebrate them. But we’re also providing a platform for those brands to really reach customers in the U.S.
By reviving the Distinguished Service Award, “It’s also a way to honor past recipients and the legacy of Carrie Marcus Neiman and Stanley Marcus and how their legacy is still alive today and very relevant,” van Raemdonck said. “It fits into our strategy because our strategy is also about revolutionizing luxury experiences.
In effect, the celebration will continue in the U.S. with Neiman’s clientele via Cucinelli collaborations, personal appearances, “retail-tainment” and online.
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