Paris-based luxury footwear brand Nodaleto has set up shop in Miami, opening its first boutique in the Design District during Art Basel.
Toledano sees a different way to reach their community of consumers. “I think as a designer I wanted to be able to say, ‘OK, now I’m mature enough to free myself from the design I created, to go into other directions and to provide to my customer a wider range of products.’Being a European brand, Miami might not seem the first place to debut a store but Toledano said the U.S. is one of the brand’s largest markets, both online and wholesale. “We do think U.S.
While they admit to not spending a ton of time in Miami before now, they feel nostalgic from earlier decades of American pop culture — like “Miami Vice” or Gianni Versace on South Beach — and think the Magic City lines up with their’s energy. “Miami as a brand is always playing with a fine line between good and bad taste. It’s a playground where you have people wearing The Row suits next to a girl in a thong,“ he said. “With Rollerblades,” Toledano chimed in.
Nodaleto labels itself “mischievous” in its Instagram bio, recently posting a mix of slick high fashion images of its glossy red block heels stepping on an American flag aluminum can, teasing the new store. “We play with irony, with like the shoe itself as a proportion. That can be seen as bad taste sometimes,” Leone admitted.
The creatives’ playful tongue-in-cheek nature comes through in their boutique, designed with architect Rafael de Cardenas. It plays with dual ideas, beginning with Space Age. “Stanley Kubrick, I’m sorry, we’re not really original because it’s something everyone loves,” Leone said with a laugh. Second, “a colorful playground.” The space, at 88 NE 39 Street, includes a captivating white ceramic sculpture of a leg, that juts out from the wall; it pops against the blood red furnishings and carpet. Inspired by artist Alex Jones’ work, it’s right in line with a brand that thinks of itself more akin to the disruptive art world than the traditional fashion ecosystem.
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