Genderless fashion pioneer The Phluid Project is rebranding to be more sustainable, with its first reveal at Nordstrom this fall.
For Nordstrom, “the partnership with The Phluid Project marks an opportunity to extend the work we’ve been doing internally in partnership with Rob and team,” a company spokesperson said. The retailer has already committed to science-based targets and outlined goals on clothing donation, recycling, gender parity and more., Smith believes it’s more relevant than ever to combine gender-free fashion with “earth-friendly” fashion.
“The vision [of this collection] is where we want to move Phluid altogether,” he said. “This is just the beginning of the movement.
The efforts coincide with Phluid’s design ethos “RISE,” which stands for responsibility, inclusion, solutions and expression — elements that have “always been a part of how I create product,” Smith said. “The inclusion has been easy because of its size and price point. Solutions: we listen to customers and what their challenges are, especially if you’re a gender-expansive person. Responsibility is [for example] who does our printing, we ensure that they hire interns or people to learn skills who may have dropped out of high school. We pay the extra money to always do the responsible thing in production, but this [collection] takes it to the next level,” Smith said.
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