'If we looked at ads and saw a genuine reflection of what women look like, then we wouldn't be comparing ourselves, we'd be identifying. That's what I wanted this collection to do.' CaraASantana shares.
How many times did you go back and forth on colors, silhouettes, styles, etc. throughout the process?"When I took my first meeting with the design team, we ended up designing pretty much the entire collection within four hours. I felt so inspired. When I started thinking about women, what women need, what isn't out there and the exclusivity that the fashion industry is often synonymous with, I just got really excited to be able to offer something new for them.
"Also, we did it all before Kohl's had agreed to sign on. So to finish in time to show them, I ended up shooting the collection. My team and I, we went out in -20 degree weather, and shot the collection. Thankfully, they liked it." Besides your personal connection with the brand, are there other reasons why you chose to work with Kohl's?"They have such a great reach, so this collection that I feel is so inclusive and affordable, yet fashionable and diverse, is gonna reach so many young girls.""I would say that I'm classic, but with a modern twist. I tend to be a little bit edgier. Very eclectic.
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