Ulta Beauty is shoring up its luxury assortment, in part, to continue luring Gen Z shoppers.
. From qualitative research, we have seen their purchase intent of luxury product has continued to grow and is higher than what it is for other cohorts.”
She acknowledged that Ulta has stocked many of those brands’ fragrances in the past, but “now, we’re entering more makeup and skin care as well….This is the foundation that we want to kick off with in a structured way.” For example, Ulta became the exclusive retailer for Chanel’s No. 1 de Chanel, a “clean” beauty range spanning product categories, last year. That range will also be featured in Luxury atAnd while several years ago, Ulta did not have much in the way of luxury offerings, beauty brands have democratized their distribution in recent years, with a slew entering Ulta, and many opting for distribution via new partnerships including Ulta and Target Corp.; Walmart and Space NK, and Sephora and Kohl’s.
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