In beta testing one brand showed 20x ROI, 4x the results of usual SMS campaigns and an unsubscribe rate of just 1%.
By adding the click-to-buy feature to Yotpo SMSBump, brands will have the flexibility to send individualized product recommendations via SMS.Product recommendations can be as detailed as including specific product variants like color, size or sale item. And using Yotpo’s native integration with Shopify, brands can also create unique links that take target audiences to pre-populated cart experiences via SMS.
According to Yotpo, Yotpo SMSBump has more than doubled its growth since 2020 and expects to have tripled its dedicated team for its SMS offering by the end of 2022 to provide more dedicated customer support and product development resources. Omer Bar-Joseph has been appointed as general manager of Yotpo SMSBump.
“SMS is not a trend — it’s table stakes for reaching consumers today,” Bar-Joseph said. “Yotpo SMSBump symbolizes our commitment to offering the most advanced SMS marketing solution for-first commerce. By developing deeper synergies with Yotpo’s other marketing solutions, delivering more cutting-edge features and offering strategic guidance, we can support any e-commerce brand looking to maximize engagement and revenue with SMS.
According to Yotpo, in its beta testing, one influencer-founded beauty brand saw 20x ROI, 4x the results of its regular SMS campaigns and a low unsubscribe rate of one percent. Additionally, Michael J. Saba Jr., president of ALT. Fragrances — which plans to kick off with Yotpo’s click-to-buy next week — said, “with growing competition from large retailers like Amazon and Walmart, it is more important than ever that consumers can quickly and conveniently make transactions online from d-to-c brands. We feel that the new click-to-buy feature offered by Yotpo SMSBump will bring a tremendous increase in conversion rate, as well as offer a seamless experience for ALT.
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