The emergence of Bridgestone as a potential rival to supply tyres in F1 has made the tender process 'a lot more complicated' ⬇️
the tender for the F1 tyre contract from 2025 to 2027, with an option for it to be extended by another year.
“What I can tell you is that the tender document was a lot more complicated than in the past,” explained Isola.Pirelli crew"There is a big part linked to sustainability, a big part linked to our ability to supply a product with certain characteristics, and a service with certain characteristics, a number of engineers. We had to work quite a lot to get all the papers needed for that.”
As well as track and race sponsorship, Pirelli has been active in F1’s Fan Zone areas as well as helping create the Pirelli Hot Laps experience. “On top of that, we have been very active on the promotion side and marketing side, supporting all the requests from the promoter and from the FIA.“I believe that our role is the role of a partner more than a sponsor. And we would like to be like this.
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