Many popular brands now sell face masks to meet consumer demand — but retailers hit hard by the pandemic face a gummed-up supply chain, and no idea how long the demand will last.
MB Internal Studio/Old Navy
Nordstrom announced Tuesday it would begin selling face masks for $4 each in packs of six. The move comes just weeks after the Seattle-based retailer announced it would permanently shutter 16 stores after the coronavirus pandemic forced all of its locations to close. Despite the recent flood of new brands offering masks, the product is selling out across the market. Nordstrom's packs of masks are sold out just two days after coming on the scene, and many of Gap's masks are on back order until mid-June. Kim Kardashian West's brand SKIMS began selling face masks May 16 and sold out hours later.face masks have sold out today but we’re working with our local partner in LA to produce more as quickly as possible.
Retailers also face a gummed-up supply chain, as many of the factories where these masks are manufactured are overseas, she says. The supply chain backups also allowed smaller companies to jump on the trend more quickly.
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