Some of the most iconic brands are among the latest in pledging to halt advertising on Facebook as part of a growing boycott organized by civil rights groups to condemn FB's failure to remove hate speech.
late Friday the company was pausing all paid Facebook and Instagram advertising globally at least through the end of July across all of its brands. "When we re-engage will depend on Facebook’s response," Sey said.
The ad boycott on Facebook focuses on advertising for the month of July and also includes Eddie Bauer and Ben & Jerry's.to announce it was halting advertising and said its boycott would continue until Facebook puts in place stricter policies to stem the flow of hate speech on Facebook and Instagram. Patagonia, REI, Mozilla and Upwork in addition to about 100 smaller companies also have said they are committed.
Nearly all of the social media company's revenue comes from advertising on Facebook and Instagram. Shares of Facebook dropped more than 8% on Friday.
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