The Justice Department says Facebook will change its algorithms to prevent discriminatory housing advertising as its parent company subjects itself to court oversight in a response to a U.S. lawsuit.
FILE - Facebook's Meta logo sign is seen at the company headquarters in Menlo Park, Calif. on Oct. 28, 2021. According to a report released Thursday, June 9, 2022, Facebook and parent company Meta once again failed to detect blatant, violent hate speech in advertisements submitted to the platform by the nonprofit groups Global Witness and Foxglove.
According to the release, it was the Justice Department’s first case challenging algorithmic discrimination under the Fair Housing Act. Facebook will now be subject to Justice Department approval and court oversight for its ad targeting and delivery system. Ashley Settle, a Facebook spokesperson, said in an email that the company was “building a novel machine learning method without our ads system that will change the way housing ads are delivered to people residing in the U.S. across different demographic groups.”She said the company would extend its new method for ads related to employment and credit in the U.S.
According to terms of the settlement, Facebook will stop using an advertising tool for housing ads that the government said employed a discriminatory algorithm to locate users who “look like” other users based on characteristics protected by the Fair Housing Act, the Justice Department said. By Dec. 31, Facebook must stop using the tool once called “Lookalike Audience,” which relies on an algorithm that the U.S. said discriminates on the basis of race, sex and other characteristics.
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Facebook and US sign deal to end discriminatory housing adsFacebook will change its algorithms to prevent discriminatory housing advertising and its parent company will subject itself to court oversight to settle a lawsuit brought by the U.S. Department of…
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