Facebook says it has removed hundreds of accounts linked to a disinformation network operating out of Russia that sought to smear COVID-19 vaccines made by Pfizer and AstraZeneca.
A network of 65 Facebook accounts and 243 Instagram accounts was traced back to Fazze, an advertising and marketing firm working in Russia on behalf of an unknown client.
Russia has been actively marketing its COVID-19 vaccine, Sputnik V, abroad in what some analysts see as an effort to score geopolitical points. But Facebook representatives did not speculate on the possible motivation behind the smear campaign.The Fazze network also contacted social media influencers in several countries with offers to pay them for reposting the misleading content. That ploy backfired when influencers in Germany and France exposed the network’s offer.
Fazze’s effort did not get much traction online, with some posts failing to get even a single response. But, while the campaign may have fizzled, it’s noteworthy because of its effort to enlist social media influencers, according to Nathaniel Gleicher, Facebook’s head of security policy. As social media companies have improved their ability to spot and remove fake accounts, disinformation campaigns have had to adjust. Paying social media influencers to repost their content provides the potential of exposure to the influencer’s audience, but there’s the risk that social media influencers will refuse or, as happened in this case, call them out.
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