Reels is widely viewed as Facebook's attempt to compete with TikTok, owned by Chinese-based parent company ByteDance, which crossed the 2 billion downloads mark in April.
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Reels is widely viewed as Facebook's attempt to compete with TikTok, owned by Chinese-based parent company ByteDance, which crossed theasked TikTok creators to post exclusively on Reels or to post their content on Reels first, offering to pay for video production with the caveat that that creators sign nondisclosure agreements to keep details of the deal on the down-low.
Facebook has offered hundreds of thousands of dollars to creators with the most followers, paying more money to those who agree to post their videos exclusively on Reels, people familiar with the deals said.“we have a long history of reaching out to emerging creators and working to break new stars on Instagram.”
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