The new Facebook Shops solidifies the giant’s retail ambitions.
Mark Zuckerberg took the wraps off Facebook’s latest move to court shoppers on Tuesday. In a livestream announcement, the chief executive unveiled Facebook Shops, a social media-driven storefront from the parent company of Instagram.
Instagram Shops resemble Facebook Shops , apart from some design details unique to each platform. Pictured: Business profile, Instagram Shop, collections and product page. Courtesy image “Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online. Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers,” Facebook wrote on its blog. “That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.
But critics may look past the supportive messaging and zero in on the connection between Facebook shopping and its ad business, with users’ activity influencing the products they see in Shops, and their product browsing and buying behavior informing the ads they see.
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