Facebook has announced the launch of a new product, Facebook Shops, which gives small businesses tools to create online stores on Facebook and Instagram.
The new product will provide business owners with the ability to create a central"Shop" that is accessible from Facebook, Instagram, WhatsApp and company’s other apps. This will reduce much of the friction that comes with online shopping, such as being redirected to a store's website and being asked to enter payment and shipping information.
Zuckerberg said he believes Facebook Shops could become the primary online presence for many small businesses, including some of the 160 million small businesses that already use Facebook to market their products. Eventually, Facebook plans to leverage its WhatsApp, Messenger and Instagram Direct apps to let consumers shop and make purchases while chatting directly with the businesses.
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