Facebook Inc is launching a separate camera-first messaging app, 'Threads', for its photo-sharing platform Instagram
Facebook has been focusing on Instagram, its fastest-growing revenue generator, as its core platform has been under scrutiny from regulators regarding privacy and spread of misinformation or fake news.
"Threads is the fastest way to share a photo or video with your close friends on Instagram," Stein said. Letting people shift from broadcasting images publicly to sharing more privately is also in keeping with an emphasis by Facebook chief executive Mark Zuckerberg on creating "digital living rooms" rather than online "town halls."
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