Facebook named Alex Schultz, previously VP of product growth, analytics and internationalization, its new chief marketing officer. Schultz, a nearly 13-year veteran of Facebook, takes over the CMO …
, previously VP of product growth, analytics and internationalization, its new chief marketing officer., the former HP exec who stepped down last month after two years at the company.
— but faces brand-reputation battles on several fronts, including over accusations that it isn’t doing enough to combat misinformation and hate speech.Tuesday on Facebook, Schultz said he hopes to “build on” the work of Lucio “and bring my experience in segmentation, targeting, and measurement to bear as we work to reach people more meaningfully through our product.”
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