ICYMI: [NEW REPORT] US Digital Trust Survey 2020: Among nine social media platforms, consumers trust LinkedIn most, Facebook least—again
The following is a preview of the 2020 US Digital Trust Survey, which ranks nine platforms—Facebook, Instagram, LinkedIn, Pinterest, reddit, Snapchat, TikTok, Twitter, and YouTube—according to how our respondents perceived them along five pillars of digital trust.
We found that Facebook was the least trusted social media platform regarding data privacy. Nearly one-third of US Facebook users at least somewhat disagreed that they had confidence in the platform to protect their data and privacy. Just 10% of LinkedIn's users said the same of the professional network.
"To Facebook's credit, it has made efforts to give users more control over their data through opt-in and opt-out features tied to what data is shared and what ads they're shown, as well as by increasing its own transparency into what data is collected," said Daniel Carnahan, research analyst at Insider Intelligence. "Nevertheless, it appears that these efforts are still having only minimal effects on US user sentiment.
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