Facebook will launch Instagram Reels, its answer to TikTok, in the U.S. and more than 50 other countries in a matter of weeks, sources familiar with the matter say.
Facebook will launch Reels in the United States, the United Kingdom, Japan, Mexico and roughly 50 other countries. Users will be able to access Reels through a new icon at the bottom of their screen in Instagram and post Reels to Instagram Stories.The new service may give Facebook, which has nearly 3 billion users across its services, the chance to stem the rapid rise of a rival service.
“We are in a place where we have to be willing to acknowledge when someone did something awesome and try to learn from it,” Adam Mosseri, the head of Instagram, said inAt the same time, TikTok has become so wildly popular, especially among teenagers, that it may be too late to check its rise without government action. The service now has more than 30 million active users in the U.S., and has captured the cultural zeitgeist.
In recent months, the U.S. government has grown increasingly fearful that TikTok is violating user privacy and sharing data with the Chinese government. TikTok denies that accusation, and policy experts
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