While brands go virtual, the tech giant that ignited the metaverse craze is breaking ground with brick-and-mortar.
location at its Burlingame, Calif., campus, so the public can “discover Portal, Ray-Ban Stories and Quest 2 and try them out in person.”
Set to open on May 9, the 1,550-square-foot store will feature demo areas where shoppers can check out the hardware. People can make video calls with store employees using Portal, play Beat Saber or other titles on the Quest 2 virtual reality headset and try on Ray-Ban’s connected camera glasses, available in three styles.
“The Meta store is going to help people make that connection to how our products can be the gateway to the metaverse in the future,” said Martin Gilliard, head of Meta store, in a statement. To be clear, he noted that “we’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it.”
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