The formats will be available for Facebook's News Feed.
on Facebook Stories, the messages that disappear after 24 hours. Zuckerberg has said Stories will eventually "be bigger" than the platform's News Feed, but these new ads aren't available on Facebook Stories, at least not yet.possible antitrust violationsThe new formats include video poll ads to Facebook's mobile Feed. Polls for Instagram Stories have been available since earlier this year. The feature lets consumers pick an option within a video.
The company said brands and the platform won't be able to see the choice by individual consumers, just how many chose a given option. Facebook is also opening up its augmented reality ads to more advertisers with a new "AR ads" product that will launch in beta this fall. Those ads let consumers try products using the camera. For instance, a consumer can try on shades of lipstick to see what it would look like on their face. That product will only be available on Facebook's mobile feed.
Lastly, the company is expanding its "playable" ads to all advertisers. Facebook said brands like Vans and Uber India tested the product for their own games. Vans, for example, built a game that let people guide Vans founder Steve Van Doren down a mountain while collecting gifts. This product, too, will only be available in-feed and not in Stories.
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