Facebook will cut off new ads precisely at a time when voter mobilization is at its height, severely hampering get-out-the-vote campaigns.
on Nov. 6 that he had found no evidence of wrongdoing. Under Facebook’s new policy, campaigns could run ads based on the October letter, but couldn’t run new ads about the announcement that Clinton had done nothing wrong.
In other words, what this blackout will likely mean in practice is a de facto ban on campaigns responding to late-breaking events on Facebook. It will also likely mean a significant ban on counterspeech during the final week before the election. Campaigns and consultancies will dump massive amounts of advertising content on Facebook immediately before the deadline so they have maximum flexibility to run them during the blackout period of new ads. With such a flood of new ads, it will be hard to scrutinize them and will diminish the value of making them transparent. Even more, the blackout will prevent rival campaigns from generating new ads that respond to things such as at-the-deadline attacks or false claims.
Who does all this likely reward? Candidates with large followings on Facebook who can spread their speech and counterspeech
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