The movie was purchased by Netflix for a staggering $20 million.
The Big Picture Chloe Domont makes her directorial debut with the film Fair Play, with the Netflix picture making its bow at the Sundance Film Festival back in January. The film was instantly met with rave reviews, which kicked off a bidding war that was won by streaming giant Netflix in a stunning $20 million acquisition.
Speaking in conversation with Collider's Steve Weintraub to promote the film, Domont was asked about the sudden high profile the film was enjoying, as well as how it felt to be the biggest sale at the festival, instantly placing a lot of hype and expectation on the film. For Domont, it was gratifying to know that the reaction was so strong, the bidders were desperate to acquire it because they were convinced audiences would want to see it.
Domont Calls the Experience Incredibly Rewarding and Exciting Domont added that it was her ultimate dream to have audiences react with questions and just engage with the movie, starting debate on the rights and wrongs of the characters, so to experience that was pleasurable enough. For it to lead to such a successful financial deal? It was dreamland. The director explained:
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