Nearly a decade after leaving NYFW, the Indian husband-wife design duo Falguni Peacock and Shane Peacock have announced their return to the catwalk in September.
“We made a calculated decision to grow our presence in India the same way we did internationally,” Peacock told WWD. “We wanted to strengthen our foothold in the massive growing Indian market and enter the couture and bridal market. Since then, we have expanded to many cities in India and shot our campaigns at the Taj Mahal, Lake Palace, Kashmir and more. The vision with which we returned to India has materialized over the last eight years.
Many brides and their families are ready and willing to pay — KMPG estimates that an Indian will most likely spend one-fifth of their lifetime wealth on a wedding. Aishwarya Rai Bachchan’s wedding saree is considered one of the most expensive, reportedly clocking in at more than $100,000. Not to be outdone, Isha Ambani’s wedding lehenga reportedly cost $12 million.
Peacock credits the blend of modern silhouettes with traditional Indian cultural elements in their bridalwear as a great contribution to their success. Showcasing the country’s exceptionally intricate artisanal handcrafted work while having a more modern spin has captured the attention of not only India but also diaspora Indians in the U.S. and around the world.
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