Fans won't be able to drink any alcohol inside stadiums at the Qatar World Cup, FIFA has announced in a u-turn two days before the start of the tournament.
FIFA released a statement on Friday confirming the removal of sales points of beer from the stadium perimeters “following discussions between the host country authorities and FIFA”.
It will have an unhappy sponsor on its hands in Budweiser. The brewing company is reported to pay FIFA 75 million US dollars every four years to be one of its top-level partners, and it will be interesting to see what impact this has on the commercial deal. “If they can change their minds on this at a moment’s notice, with no explanation, supporters will have understandable concerns about whether they will fulfil other promises relating to accommodation, transport or cultural issues.”
“Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans.
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