A growing number of fans are connecting with soccer through players’ stance on social issues, a survey commissioned by Sky Sports ahead of the U.K. domestic soccer season has found. The “Foot…
A growing number of fans are connecting with soccer through players’ stance on social issues, a survey commissioned byThe “Football Fandom in 2021” report records that 70% of people surveyed feel the power of players has enabled the nation to advance conversations around discrimination, while 63% believe they have a better understanding of social and economic issues because of their love of football.
Over the past year England and Manchester United player Marcus Rashford has been a tireless campaigner on child food poverty, forcing the U.K. government to alter its stance on more than one occasion. “Football [soccer] is now more representative than ever of the British public. Football is more than what happens on the pitch, it is entrenched in our day-to-day beliefs, embedded in our conversations and shaping society and community behaviors,” said Dr. Martha Newson, Future Leaders Fellow at the University of Kent, and self-identified “Socializer.”
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