A BBC investigation has found evidence that betting firms are sponsoring websites associated with the game.
BBC News
We found gambling ads and promotions on some of the biggest FPL-related podcasts and social media feeds. In FPL, players pick a team of footballers and earn points based on their real-world performances. They compete in a global leader board and can play against friends and family in private leagues.There is no data on the exact number of children who play FPL. Professor Luke Wilkins at La Trobe University, who has researched fantasy sports extensively, estimates that 45% of the adults signed up are under 30.
Last year the ASA ruled that a Ladbrokes ad breached its code because it featured Premier League footballers, Philippe Coutinho, Jesse Lingard and Kalidou Koulibaly who would be well known to children. Its business model relies on users paying for premium content on the best strategies for winning on FPL. A betting company offered users free access to Fantasy Football Fix premium content if they also opened a betting account with them and deposited £5.Tom Fleming, from the charity Gambling with Lives, says the BBC's findings are "shocking, but not surprising".
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