Thousands of products have been donated to hospitals thanks to these well-connected writers and editors:
Author:Dhani MauPublish date:Apr 16, 2020In mid-March, Vox editor Julia Rubin got a text from her medical resident friend explaining how her protective masks were ruining her skin and asking if she knew of a way to get a discount from a beauty company. Rubin sent a screenshot of the text to New York-based beauty reporter Cheryl Wischhover , asking if there might be a way to mobilize the beauty community.
Before establishing her career in beauty, Wischhover was a nurse and knows firsthand, to some degree, what today's frontline workers are dealing with: "What I can tell you about PPE is I have worn it; it is not comfortable to wear just for a couple of hours. To wear the level of PPE that these healthcare workers have to is beyond anything I've experienced; I can't imagine how uncomfortable it is on every level.
When Jennifer Barthole, Senior Fashion Editor at Shape, began working from home last month, brands began reaching out and offering to send her care packages. "After receiving a few, I started to feel uncomfortable that I was the one being pampered while the essential workers — particularly in healthcare — were fighting on the frontlines," she tells me over email.
As with Wischhover and her team's experience, the response was overwhelming. "People were sending me heartbreaking messages about the toll of working in hospitals day in-and-out and how exhausted they were," she says. "I decided to expand the initiative, giving it the name Sneakers For Heroes, and quickly doubled my list of brand outreach. What started as a list of 50 recipients grew to 400 names.
Barthole and Wischhover both acknowledge that beauty products and sneakers may not be as vital as the PPE so many healthcare workers still lack, but their efforts have not gone unappreciated by any means. Something else that's surprised her : "Very few of these brands have looked at this as a PR opportunity," she says. In other words, they're sending product without looking for anything in return.
Deutschland Neuesten Nachrichten, Deutschland Schlagzeilen
Similar News:Sie können auch ähnliche Nachrichten wie diese lesen, die wir aus anderen Nachrichtenquellen gesammelt haben.
Global Beauty Editors Share the Biggest Trends and Best Products AbroadMarie Claire beauty editors from around the world share the coolest trends and most coveted products in their countries.
Weiterlesen »
Inside Brighton Beach’s Babushka Beauty PageantIn February, the babushkas of Brighton Beach selected their queen. Those joyful scenes now appear as a sci-fi fantasy where octogenarians embrace, eat shoulder to shoulder, and dance cheek to cheek
Weiterlesen »
Why Inclusive Beauty Brand CTZN Cosmetics Should Be on Your RadarFounded by sisters Aleena, Aleezeh and Naseeha Khan, CTZN Cosmetics is changing the conversation around inclusion and cultural understanding in beauty.
Weiterlesen »
Everything You Need From QVC and HSN's Beauty With Benefits EventQVC and HSN's Beauty With Benefits shopping events promises amazing skincare products for an even better cause. See our favorite items up for sale.
Weiterlesen »
Health and Wellness Guru Hannah Bronfman Shares Her Beauty RoutineIn the newest episode of Masked and Answered, wellness enthusiast Hannah Bronfman shares her beauty and skincare routine. Check out the full episode, here.
Weiterlesen »