A study showed Birkin bags are actually a better investment than stocks or gold, increasing in value by 14.2% on average each year:
Author:Sara IdacavagePublish date:Jun 17, 2016Welcome to our new column, Fashion History Lesson, in which we dive deep into the origin and evolution of the fashion industry's most influential and omnipresent businesses, icons, products and more.
Long before her name became synonymous with luxury handbags, Jane Birkin was a French style icon in her own right. Originally from England, the singer, actress and humanitarian is perhaps best known for her long-term musical relationship with the controversial French musician Serge Gainsbourg. The release of the couple’s sexually explicit song "Je t'aime… moi non plus" in 1969 solidified Birkin's status as the British-born emblem of French chic.
Although it's difficult to imagine now, the bag was far from an overnight success. As noted in Vogue, Chanel had dominated the luxury bag market in the 1980s. [1] Although the Birkin bag was first introduced in 1984, it didn’t take off until the mid-to-late 1990s, at the dawn of the so-called "It-Bag" era. In fact, the only exposure that the bag got in Vogue until that time was in an Hermès advertisement that ran in 1989.
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