Fashion icons are mourning the death of the industry as we know it - Business Insider

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Fashion icons are mourning the death of the industry as we know it - Business Insider
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Fashion icons are mourning the death of the industry as we know it

The coronavirus pandemic has battered a fashion ecosystem that was already showing signs of collapse. "I think in general, we've created a system that is unrealistic and a strain for even the largest of brands," Anna Wintour told the New York Times. With shows postponed or moving online, customer orders and manufacturing delayed, and reliable sales channels disappearing, many are predicting that the fashion ecosystem will be unrecognizable once the coronavirus pandemic is over.

Store closures and a lack of tourism are important driving factors for these declines. But many experts also note that the pandemic has forced a hard reset, leaving the fashion industry wondering what's next. during Vogue's Global Conversations event in April. "It feels like that probably will never exist as we knew it.

"I think in general, we've created a system that is unrealistic and a strain for even the largest of brands," Anna Wintour, editor in chief of Vogue and creative director at Condé Nast, told Aleksander. Diane von Furstenberg, for example, has laid off some 300 employees and closed all of its US stores except for one while restructuring the business. in July. "It kills me, but it kills everybody. Every designer is calling me.

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