Why everyone wants to sit next to Bottoms star Rachel Sennott
It’s been a decade since blogger Tavi Gevinson caused a stir by wearing an oversized bow to sit front row at Dior in 2013, and fashion editors are still fighting over who belongs at the shows. This past season, I’ve noticed a shift in this kind of complaining. It’s no longer just about who's there; it’s about how much they deserve it.
The most “wild” thing to her is going to New York shows on the same streets she walked as a freshman at NYU, back when she didn’t get those kind of invites. “When you first get to NYU, you Google 'fashion' for the first time in your life and think, 'Whoa, this is crazy,'” she said.Sennott started college in 2014. “Which is right around when Demna was first with Balenciaga and Kim Kardashian was wearing the clothes," she tells me. "Her style was changing.
Now, Sennott is also part of the story Demna is trying to tell. Unlike many brands, Balenciaga doesn't just support whoever is trending—their choice of celebrity faces feels far more deliberate. Demna even wrote in the show notes for his spring 2023 collection, “Fashion loves boxes and labels more than anything. Putting luxury fashion into the box of polished, exclusive, and visually expensive is limited and pretty old school.
It’s not hard to see why everyone is rooting for her, either. Her big personality shines through the phone, even one hour before her flight to Los Angeles. She apologizes for her raspy voice that “makes [her] sound like a ninety-year-old smoker” and raves about being in the same room as Oprah, the speaker at Kering’s dinner. “She's just so smart...
Most people’s Instagram bios feel like weird condensed resumes, but hers feels right: “sexy, and unique.” She's the rare thing a room full of opinionated editors, influencers, buyers, and publicists can collectively gag on. Rachel Sennott isn’t just for the girls, she’s for the fashion girls—and she's clearly becoming one herself.Previously, she was the style writer at
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