These are the fast food trends to look out for in 2023
and emphasizing drive-thru and mobile ordering. Those aren't going away, but there are other trends on the horizon. Here's what you should look out for in 2023. Value is always part of what attracts consumers to fast food, but it becomes even more important in an atmosphere of inflation and rising prices. In a recession, consumers are likely to tighten their belts further, CEO and president of Kalinowski Equity Associates Mark Kalinowski told Insider.
Fast food chains likely will introduce menu items"to provide the value customers want," he told Insider. Kalinowski pointed to Taco Bell as a chain with a history of menu items popular with customers while giving the chain high margins. 2.
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