Federal health officials have delayed a high-stakes decision on whether to permit bestselling vaping brand Juul to stay on the market.
Lauren Etter, author of"The Devil's Playbook: Big Tobacco, Juul, and the Addiction of a New Generation," discusses Juul Lab's alleged role in America's vaping epidemic.officials on Thursday delayed a high-stakes decision on whether to permit bestselling vaping brand Juul to stay on the market, while banning the sale of thousands of other electronic cigarettes.
“There’s more work to be done to complete our remaining reviews and ensure that we continue taking appropriate action to protect our nation’s youth from the dangers of all tobacco products, including e-cigarettes,” the agency said in a statement. The agency noted 80% of teens and children who vape use flavored products.
To stay on the market, companies must show that their e-cigarettes benefit public health. In practice, that means proving that adult smokers who use the products are likely to quit or reduce their smoking, while teens are unlikely to get hooked on them. E-cigarettes first appeared in the U.S. more than a decade ago with the promise of providing smokers with a less harmful alternative to smoking traditional tobacco cigarettes. The devices heat a nicotine solution into a vapor that’s inhaled.
Juul accounts for nearly half of the $4 billion U.S. market but sales have fallen sharply from when the company controlled more than 75%. In 2019, the company was pressured into halting all advertising and pulling all of its flavors except for menthol and tobacco.
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