Here, Fear of God founder and designer Jerry Lorenzo shares why he is venturing into home and what's to come from Athletics and Essentials.
Lorenzo said this line serves a hole in the marketplace, and it’s born from his own life experiences having purchased his first home.
“As my life evolves, our interest in new categories expands simultaneously,” he explained. “After recently purchasing my first house and spending more time with my family at home I naturally identified holes in the marketplace. More importantly it sparked a creative fire to solve and fill those very holes with solutions through the Fear of God lens.”
Lorenzo established Fear of God in 2013, introducing new propositions in denim and footwear that has expanded to a full ready-to-wear line, Essentials collection of basic apparel, and collaborations with Nike and Ermenegildo Zegna. In late 2020, the brand entered a long-term partnership with Adidas to expand the German sportswear company’s basketball business and creative and establish Fear of God Athletics, which Lorenzo says is launching in 2022.
“Outside of Loungewear,” he said, “we’re set to release our Athletics collection with Adidas in 2022 and introduce women’s wear through the Essentials point of view and pillar of our business.”