A slew of series from AMC Networks including Fear The Walking Dead, A Discovery of Witches and Killing Eve will stream on Max as part of an unusual digital arrangement. AMC Networks and Warner Bros…
The shows will be available on both the ad-free and ad-lite Max services for no extra cost. They will be part of the AMC+ Picks on Max rail on the service and will not include advertising.
It’s seen as an experiment for AMC Networks, which is keen to drive more eyeballs to it shows in the hope that viewers will subsequently sign up to AMC+. It comes after Warner Bros. Discovery CEO David Zaslav said that he believes bundling in streaming will become important in the future. Speaking ahead of the launch of Max, Zaslav said that he believes the industry needs to reach the point of repackaging and marketing of products together.
“It seems very clear that if we were to package this great product that we have with others, we would wake up tomorrow, and in each market, if we are the number one, or two, or three product, if we were marketing with the number two or three for a specific price it would be great for consumers. It would probably reduce churn. We would [all] be marketing one product.
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